Artist Newsletters: A Guide

Do you accept an creative person newsletter? Information technology can exist ane of the most powerful marketing tools, by connecting your readers to y'all equally an creative person and representing your business.

Anorthward artist newsletter can be one of the nigh powerful tools in an artist's marketing toolkit. Information technology's of import to put effort into building up your mailing list then that you lot tin accomplish a broad audience of fine art lovers, and then brand certain to stay in touch with anyone who has expressed interest in your artwork. When you lot build a mailing list, yous desire to make sure your subscribers are art-interested, so that they will actually keep reading your content, following your career, and maybe purchasing your work. But, once you've got your mailing list how can you brand sure your newsletter is going to hold their interest? Below are some tips for creating a successful newsletter that will go on your readers on board and engaged.

Statement Frequency

How Often Should You lot Ship an Artist Newsletter?

A common error artists can brand is to send their newsletters too often. The more than you lot send, the less probable your readers are to click through. Your updates volition become spam to them, and they'll end up non reading your letters or unsubscribing. Of course, if you send your newsletter too infrequently, your audience may forget who you are and why they're receiving these eastward-mails at all. The perfect middle ground volition make your newsletter feel similar a regular, welcome characteristic in your readers' inboxes.

For most up-and-coming artists, one newsletter every 4-eight weeks will suffice, merely at that place isn't just 1 magic number that works for everybody. At Agora Gallery, we send our newsletters once a month. Before you decide, you demand to consider:

→ How often do you have big news to study?
Set a date to send your artist newsletter
→ How often are you creating new artwork?

→ How much time do yous accept to dedicate to putting a newsletter together?

Consistency is key when it comes to mass mailings. If yous send your newsletter once a week for a short period of time and then follow upwardly by non sending another for several months, then you volition appear unprofessional and disorganized. Regular updates make you lot seem busy and interesting, while irregular updates make people think yous're no longer working or that you take zero interesting to report. Not a skilful reputation for an artist who's trying to enhance their appeal.

So pick your schedule and stick with information technology.

When you encourage people to subscribe to your mailing list, allow them know how often they'll be hearing from you, and what kind of things you lot include. That way, you'll set their expectations correctly and at that place won't be whatsoever frustration of the kind that tin can result from misunderstandings about what's involved. You don't just desire readers – yous want eager readers, people who want to receive what yous're sending. You lot can help make certain that your mailing list is made upwards of these types of readers by explaining beforehand what'southward involved.

Newsletter Content
Your Artist Newsletter Content

Content matters from start to finish – from your subject line to the terminal proofread. Newsletter content doesn't just include text: it also includes the images you lot use. Both are crucial in getting your message across and developing your connectedness with clients and other artists.

What to include in your artist newsletter:

In one case you take the frequency of your newsletters decided, you can use the time in betwixt emails to go on a look out for items of interest. Simply recall, don't cram as well much in. It'south a newsletter, non a newspaper. You lot don't have to update your readers on everything that has happened since yous concluding sent an email; pick out the well-nigh interesting points, with a bias towards good marketing textile.

Artist Newsletter Layout

Forth the same lines, don't take long paragraphs in your newsletter. These tin be useful in different contexts, but a newsletter, which people often skim, is not the place for it. Utilize bullet points, and proceed the newsletter to curt items or teasers – you tin always send readers to your website or weblog to learn more, leading traffic to the sites y'all intendance about.

Stay in touch with us! Our Newsletter is packed with inspiring stories, fine art tips, and Agora Gallery's latest exhibition announcements.

Picking the content for your artist newsletter

Always think about topics from the perspective of the reader (who volition oft exist distracted while skimming your newsletter) and choose what they will want to hear. In other words, focus on your target audience – and target them.

Oft, yous will accept a clear message that you want to convey through your artist newsletter – to purchase your art as a holiday gift, to nourish your opening reception, and so on. Make sure that this is articulate in the newsletter equally the primary detail, and refer to information technology again elsewhere. What is your call to action? Make it articulate, and make it easy for readers to follow through with a clear, bright "Read More" button.

Other articles:

1) Feature a recently sold piece. Ask the buyer for a picture of the work in their space and a quotation. This is both interesting and adds a marketing entreatment to your works.

ii) Upcoming events. Exist sure information technology include the engagement and accost, and ideally a link to the effect's website.

three) "Special involvement." Perhaps you had some unusual experiences at a contempo fine art fair, or gained some interesting insights at a workshop with other artists.

4) A biography/"nearly me" can fit into the periphery of your newsletters equally part of your template, so it is included in every issue. This clarifies who is sending the electronic mail, and reinforces your personal connection with your readers with every newsletter – especially if you lot include a photograph of yourself. Go on it brusque, though, so information technology doesn't take upward as well much of your newsletter's limited space.

All of these sorts of things tin be useful for newsletters, every bit well as the news updates and exhibition announcements that you'll want your readers to be enlightened of, then keep runway of all possible updates when you recollect of them. Write them downwardly somewhere you tin can reference when it comes fourth dimension to compose the newsletter.

Engagement and Tone

You desire your readers to relish reading your artist newsletter. The tone, therefore, should be friendly and enthusiastic, sharing your delight in your work and your career. People subscribe to artist newsletters because they desire to know the personal side of the process, so play up that personal element. It'south okay to be colloquial, but don't cede grammer and spelling: remember, it's still a professional certificate.

Newsletter Subject Lines

Information technology is recommended not to go over 50 characters for the subject line of any newsletter, and so make the nigh of it. Consider advisedly what you want to say and which stories you lot want to highlight, and say it concisely. Remember, your e-postal service username is displayed in inboxes, so you don't e'er need to include your proper name in the subject. It may fifty-fifty prove useful to add together "Creative person" to your display proper name or east-postal service address and so you can save characters there, too.
Think of your subject equally the one take chances y'all'll get to convince somebody to open your newsletter. Proceed it clean, concise, and consistent. You lot may use your field of study line as a 'teaser' for ane of your stories. Questions or calls to action are also very eye-catching. Some examples:

  • June News: Record Art Sales!
  • Have you lot seen this sculpture all the same?
  • Bank check out the new studio!

… of course, you can't go incorrect with the tried and true, "June Newsletter." Short, sweet, and to the point!

artist newsletter proofreadE'er, always, always:

Proofread your newsletter! Get through every judgement carefully before you hit "transport" to make sure that everything is right and that at that place are no embarrassing typos. Your newsletter connects your readers to you every bit an artist, and represents your business organisation – make certain that it shows you in a skillful light!

Statement Design
Design Your Artist Newsletter

An artist newsletter should exist every bit visually highly-seasoned as the art it is promoting. The worst thing yous can do in marketing your artwork is have your audience acquaintance your make with ugliness. Luckily, you are an artist, so yous're naturally endowed with a particular visual sensitivity. Here are some of the fundamental points to consider when designing your artist newsletter.

Readability: Compose a template that is clear and makes the text like shooting fish in a barrel to read.

  • Your newsletter's groundwork shouldn't distract from the text. Choose a solid color, and brand sure there's a high contrast between your text and background. (Pro tip: you can't go wrong with black & white, equally this volition never clash with your artwork.)
  • Include images to suspension upwards the text.
  • Go out ample empty infinite so that nil feels crowded.
  • Don't change your template likewise oftentimes. (Non only will it relieve you time in the long run, it'll besides help establish consistency and a "brand" that makes you instantly recognizable to your readers.)

Images are obviously important in breaking up the text, getting the message across, and making the newsletter wait attractive and inviting to read. Just exist careful to make certain that the images you choose are in a web-friendly size (never larger than 5MB).

Adding Alt text to your images shows viewers what they're missing

MailChimp is one of the most popular newsletter services out thereNon a graphic designer? Non a trouble. There are enough of programs to assistance you compose and ship out your newsletters. We tin can recommend ActiveCampaign, iContact, AWeber, Abiding Contact, Infusionsoft, MailChimp, or Mad Mimi. They're all very easy to utilise, so don't worry about needing technical expertise. Many also include features that help you continue your artist newsletters out of your readers' spam filter.

At present, these aren't gratuitous, but many offer costless trials so you can effigy out which works all-time for you. For most emerging artists, the basic, least expensive options will cover everything you need. They provide templates to make customization easier.

All the same, if you lot are a graphic designer or coder (or yous know one), yous can ever draw upwards your own template for yourself that you can reuse.

While consistency is of import, however, you shouldn't be agape to experiment within your fixed template and blueprint. You lot tin make petty changes for the season: a wintertime theme in December; hearts for Valentine'due south Day. Or maybe something more personalized, to friction match the topics in the newsletter. These small personalizations will take hold of your readers' attention, but they won't detract from the "feel" y'all've established with your template and format.

Include buttons on your newsletter to brand it easy for your readers to frontward it to friends and share on social media. The header and footer sections are not bad parts to include links to your own website and social media pages.

In the end, your newsletter is your own. These tips will go you started, but the all-time part of a newsletter is the personal bear upon. Then play around with it, and allow united states of america know in the comments how you fare!

With over 35 years of feel, Agora Gallery offers artists the opportunity to present their work to a wide range of national and international art collectors and buyers. Looking for an opportunity to heighten your career? Visit our Gallery Representation And Artist Promotion page for more information.